Strategy

Platform Strategy


Description
Transform your leadership with our platform business model course. Tailored for navigating evolving business landscapes, it equips you with essential tools.

Delve deep into the fundamental principles of platform business models, gaining a comprehensive understanding of their transformative impact on the business world. Through a combination of in-depth research and real-world case studies, learn the ins and outs of how platform business models create strategic advantages for organizations. Explore the fascinating transition from web2 to web3 and the broader implications it holds for the future of business. Join us to redefine your leadership skills and stay at the forefront of industry trends. Enroll today to secure your place in this exclusive course.

Peter C. Evans
Instructor, Caltech CTME

In this course, you will learn to:

  • Understand the impact of platform business models on the business landscape

  • Analyze the strategic advantages created by platform business models through research and case studies

  • Explore the transition from web2 to web3 and its implications for both digital native and incumbent firms

This is a four-hour, non-technical overview of key topics and their application in a business environment for the purpose of building familiarity and early subject literacy. Combine this course with others to comprehensively understand broad technological change affecting most industries. Each chapter takes about 20 minutes and ends with a two-question learning check focusing on topic recall and retention.

This short course is ideal for most business function personnel across the enterprise, including products and services, accounting, sales and marketing, operations, and supporting roles.

Content
  • Basics
  • Welcome!
  • Introduction
  • Course Outline
  • Summary Deck
  • Chapter 1: Introduction to Platforms
  • Introduction to Platforms
  • Chapter 1: Knowledge Check
  • Article
  • Chapter 2: Why Platforms Win
  • Why Platforms Win
  • Chapter 2: Knowledge Check
  • Article
  • Chapter 3: Markets Transformed by Platforms
  • Markets Transformed by Platforms
  • Chapter 3: Knowledge Check
  • Article
  • Chapter 4: Platform Metrics and Monetization
  • Platform Metrics and Monetization
  • Chapter 4: Knowledge Check
  • Article
  • Chapter 5: Five Incumbent Platform Strategies
  • Five Incumbent Platform Strategies
  • Chapter 5: Knowledge Check
  • Article
  • Chapter 6: Platform Talent & Leadership
  • Platform Talent & Leadership
  • Chapter 6: Knowledge Check
  • Article
  • Chapter 7: Experience Platforms
  • Experience Platforms
  • Chapter 7: Knowledge Check
  • Article
  • Chapter 8: Platform Integrations & Super Apps
  • Platform Integrations & Super Apps
  • Chapter 8: Knowledge Check
  • Article
  • Chapter 9: Future of Platforms: Web2 to Web3
  • Future of Platforms: Web2 to Web3
  • Chapter 9: Knowledge Check
  • Article
  • Course Completion
  • Final Quiz
  • Course Feedback
Completion rules
  • All units must be completed